Services
Brand PR
Media Relations
Event Management
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For REAWAKE, Switzerland's leading provider of high-end second-hand and vintage fashion, we have delivered PR projects around key milestones of the brand. In 2024, we handled communications for the opening of their first flagship store on Zurich's renowned Bahnhofstrasse and secured interviews with founder Rea Bill in leading media outlets such as NZZ and Sonntagszeitung.
In 2026, we supported the launch of "UNFOLD", REAWAKE's first own capsule collection, made entirely from existing materials in the brand's in-house atelier. The mandate centred on media relations and targeted interview pitching, alongside inviting journalists and influencers to the launch event in Zurich.
Selected Press
Sonntagszeitung
«Luxus-Secondhand-Läden eröffnen an exklusivsten Lagen - wie geht das?»
Trend erreicht Schweizer Städte. In den Shoppingmeilen von Basel, Bern und an der Zürcher Bahnhofstrasse müssen die Geschäfte
superteure Mieten bezahlen. Die Inhaber eines Ladens erzählen, warum sich das für sie trotzdem lohnt.
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