Services
Strategy & Consulting
Development of the overarching communications strategy, positioning the anniversary as a celebration of Coca-Cola’s local roots and long-term commitment to Switzerland.
Messaging
Development of the anniversary narrative and key messages across all communications, speeches and content.
Event Management
Co-development of the anniversary event concept and implementation in collaboration with Jeff Zürich AG.
Media Relations
Development of the press release, media invitations and on-site media support, as well as media relations before, during and after the event.
Corporate Communications
Alignment of messaging across Coca-Cola HBC Switzerland and Coca-Cola Switzerland to create one consistent presence.
CEO Positioning
Development of the General Managers’ stage appearances, including speeches and talking points for Coca-Cola HBC Switzerland and Coca-Cola Switzerland.
Brand PR
Positioning the anniversary as an emotional brand moment centred around Coca-Cola’s roots in Switzerland, gratitude and long-term commitment.
Copywriting
Development of all event copy – from invitations, moderation scripts and speeches to media materials.
Content
Development of video content for the stage show.
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To mark Coca-Cola’s 90th anniversary in Switzerland, we developed an overarching communications strategy and anniversary narrative for Coca-Cola HBC Switzerland and Coca-Cola Switzerland.
The highlight was an anniversary event at Schiffbau Zurich, bringing together around 400 guests from business, politics and culture. We co-developed the event concept and led communications around the occasion – from stage content to media relations.
