Services
Strategy & Consulting
We act as a sparring partner for Samsung Switzerland’s communications managers.
Product PR
Launching consumer products through traditional media relations, including handling of test devices.
Brand PR
When developing individual measures, we never lose sight of the long-term goal of establishing Samsung as a lifestyle brand.
Media Relations
Managing the press office, including maintaining journalist contacts, pitching stories, and overseeing the Samsung Newsroom.
Event Management
Concept development, execution, and support for press and influencer events, such as the local events held in conjunction with the biannual «Galaxy Unpacked» launches.
Presstrip Management
Planning and execution of multi-day lifestyle press trips such as the «Samsung Retreat»; on-site support for journalists and co-organization of press trips to global product launches and trade shows (Galaxy Unpacked, CES, IFA, etc.).
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After already implementing projects for Samsung back in 2014, the Korean electronics company has been one of our key accounts since the beginning of 2023. As the lead agency in PR, our focus lies primarily on traditional media relations as well as PR and influencer events for all consumer products – from mobile phones and TVs to household appliances. One of the overarching goals is to further position Samsung as a lifestyle brand.
Selected Press
20Minuten
«Schweizer sind konservativ, aber extrem loyal bei Qualität»
Dario Casari ist seit Kurzem Chef von Samsung Schweiz und Österreich. Im Interview spricht er über die koreanische Führungskultur und über AI im Kühlschrank.
