Services
Strategy & Consulting
As a strategic sparring partner, we provide ongoing counsel on communications challenges and develop long-term approaches for the company and its brands.
Brand Strategy
We developed an overarching portfolio strategy that gives each brand a clear role and defines how they work together within Schenk Family.
Brand Positioning
For six brands, we developed distinct positionings that clearly define their profiles, target audiences and differentiation within the portfolio.
Brand PR
We develop stories and PR initiatives that sharpen the profiles of individual brands and build awareness.
Media Relations
We position the wine brands in relevant media and build consistent editorial visibility.
Event Management
From concept to execution, we develop and deliver events and brand activations.
Presstrip Management
We conceive and organise press trips that give media representatives exclusive access to the world of wine and the brands of Schenk Family.
Crisis Communications
In sensitive situations, we provide strategic counsel, develop key messaging and guide communications with the media and the public.
Corporate Communications
We strengthen Schenk Family’s corporate profile and support communications around strategically relevant topics.
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One family, many brands, high complexity: For Schenk Family, one of Switzerland’s leading wine companies, we develop the overarching portfolio strategy and sharpen the positioning of individual wine brands. At the same time, we work as a long-term communications partner for the company and selected brands – Les Murailles, Clos du Rocher, Domaine du Mont d’Or and Night Bloom.
Our mandate spans brand strategy, PR and influencer marketing, as well as content production, live activations and OOH campaigns. We also provide crisis communications and executive positioning. Ultimately, we build awareness and distinctive profiles for individual brands while strengthening Schenk Family as a whole.
Selected Press
falstaff
MURAILLES LANCIERT NEUE WEIN-LINIE NO.7: DIE EIDECHSE IST ZURÜCK
Seit 1919 prägt der berühmte Chasselas «Aigle les Murailles» als «Eidechsli-Wii» die Schweizer Weinkultur – nun ehrt Murailles gemeinsam mit der Weinmacherin Marjorie Bonvin das ikonische Symbol mit den neuen Murailles No.7 Blanc, Rosé und Rouge.
watson
Pourquoi le terroir de ce vignoble romand est unique
Le Clos du Rocher, à Yvorne (VD), fête ses 200 ans. L'occasion d'aller se perdre dans les vignes et de goûter aux vins singuliers de ce domaine à l'histoire improbable.
LE TEMPS
Thierry Gaillard, patron du groupe Schenk: «Les autorités doivent beaucoup plus accompagner les vignerons»
Face à la baisse de la demande en vin, l’offre doit drastiquement s’ajuster. Des vignerons devront se reconvertir, d’autres innover, viser le marché alémanique ou l’export. Mais pour cela ils doivent être mieux entourés, selon Thierry Gaillard, directeur général du groupe Schenk
